In recent weeks, the year 6 class at the Wyche Primary School, Malvern have been undertaking a project on plastics. The culmination of this project resulted in the children visiting two local supermarkets to try and educate the customers on the use of plastic in their weekly shopping. During the topic, the children also complied and sent out a questionnaire to parents at the school to aid the market research of The Bransford Webbs Plant Company with the introduction of the new taupe plastic pot.
The Bransford Webbs Plant Company were keen to discover if their current thoughts on the use of black plastic and the future of the taupe pots were correct. All the people surveyed had a garden at home but only 47% of them considered themselves to be keen gardeners. However, 78% of the people had bought a plant from a garden centre in the last 12 months. Interestingly, 70% of the people questioned re-used the black plastic pot the plant was bought in rather than just throwing it away. Bransford Webbs also wanted to establish whether people had heard of the new taupe pot and whether they would be prepared to pay more for a plant in a taupe pot. As expected only 7% of people had heard of or seen the new pot, but 98% would be willing to pay an extra 2% more for the plants in the new pot. Finally, 98% of people are prepared to help with the government’s target for 50% of all plastics to be recycled, which proves the new introduction of the new taupe pot is the right step forward.
This small but helpful survey has helped to cement our thoughts that we are moving in the right direction with the new taupe pot, that customers are prepared to pay a small percentage more for the plant in the new taupe pot but the next step forward is most definitely the education of the customer once the pots are more readily available and visible in garden centres across the UK.